Tuesday, February 12, 2008

 

Integrating SEO & Website Design

Many Entrepreneurs, small business, and even many Corporations forget about Search Engine Optimization when they go ahead and register their domain name, set up a webhosting account, and design, and build a website.

Unfortunately Search Engine Optimization usually comes as an afterthought once the site is up and running live online.

Melding SEO & Website Design

Search Engine Optimization (SEO) is on of the key factors to getting excellent Search Engine Rankings down the road with proper SEO planning beforehand along with execution.

So with that said, here's a check list of things to be aware of:

  • 1. Page titles, and meta tags

  • 2. Page layout, theme, and keywords (similar keywords) placement

  • 3. Image alt tags descriptions

  • 4. Links, placement, and their description

  • 5. h1, h2, and h3 tags

  • 6. Code to text ratio, e.g. minimizing JavaScript, and CSS embedded into pages

  • 7.Tracking traffic sources & keywords with Google Analytics

  • 8. Back linking strategy

  • 9. On-going content development

  • 10. HTML & XML sitemaps & maintenance

    This is just the basic ten I call them, and once you have these Search Engine Optimization basics down, you are well on your way to top Search Engine Rankings for your site's pages.

    DEDICATED IP & 404 ERROR HANDLING



    One last thought, and just for mentions sake, you will also want to take things into consideration like having a dedicated "IP" address, and 404 error handling too, because every little bit helps with your Search Engine Rankings over the long run.

    Remember; Search Engine Optimization is a marathon, not a sprint, and takes a consist ant online marketing strategy like any other advertising campaign does over time to bring in the targeted clients, and prospects your business is seeking.

    So stick to the basic ten, be consistent, and reap the rewards of top rankings over time.

    Harry Fassett - Founder of Amazines.com has been working in the webhosting, and Search Engine Marketing industry since 1995. Visit: harryfassett.com for more information on his specialized Search Marketing services for small business. Plus get more leads, and quality prospects inquiring about your business starting today at: Building Your Home Based Business on a Budget.

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